Levi’s Teams with Billionaire Michael Bloomberg to Attack Gun Rights
7:00am Thursday, October 11, 2018
Levi Strauss & Co. established its brand in the mid-19th century by selling durable clothing to working-class Americans. As Levi’s signature jeans gained popularity amongst a wider set in the middle of the last century, the pants came to symbolize American freedom. As Stanford Historian Niall Ferguson points out in his book, Civilization: The West and the Rest, during the Cold War, the...